THE IMPACT OF THE PROJECT AND THE RESULTS
Il Terrrenito’s program is the result of a participatory process with the community that hosts the space, among associations, artists, cultural workers and all those who contribute by participating in the events.
Our goal is to offer with concrete examples sustainable models of participatory democracy and cultural design, with a bottom-up strategy. All activities were covered by the sponsors and partners, and did not involve economic costs to the public and organizers of individual events. We also gave an economic contribution to the associations that organized their events, always maintaining free admission for the public.
This is a model that has the objective of increasing the social and cultural capital of our area and providing an open and inclusive space for gathering and community, evolving over time according to the needs of those who live it.
This year, the 16 events brought a total of 830 people into the audience, involving six local cultural associations, local company Caffè Guglielmo and the Calabria Film Commission.
A new collaboration was initiated with the Fondazione Italia Patria della Bellezza, which sponsored the initiative and helped promote it through its newsletter and social channels.
We involved participants of all ages, from children for the youngest screenings to teenagers, young adults and the elderly, offering an artistic program in a peripheral area of one of Italy’s poorest regions, far from large centers and their standards of cultural offerings.
For the promotion of the events, we integrated our general communication with the outreach work that was carried out by the individual associations in their target audiences.
We used both traditional promotional tools and our social media channels. We distributed in the town 6,000 flyers depicting the program, divided into days and event category. The press office in charge of event communication carried out a communication strategy focused mainly on the Calabrian territory in the main regional newspapers. The complete Terrenito program was published in the local newspaper Il Quotidiano del Sud, which also dedicated articles to the main events. The project was also presented at the Agora program, which aired on the Italian national channel on July 5th, including an interview to the artistic director Giulio Vita.
All event information was posted on La Guarimba’s website and social channels. On Instagram and Facebook, in particular, we shared daily media contents specially made for the various platforms in vertical and horizontal formats, sharing them in turn with the parties involved in the different projects. By doing so, we were able to reach a wide and heterogeneous audience, providing them with all the necessary information about the events and activities organized. We hired a photographer to follow all events, creating daily photo albums with the most significant moments, which we shared with our audience and associations.